"The what?"

Let’s fix that confusion. Understanding the is the single most important factor in deciding whether you scale your account to $100k/day or shut it down in frustration. What is an Attribution Window? In plain English, an attribution window is a time limit. It answers the question: "If a user sees or clicks my ad, how many days do I get to count them if they buy something?"

If you’ve been running TikTok ads for more than a week, you’ve likely had this conversation with your boss or client: