Slumberland Inc Link

Critics argue that Slumberland has commodified a basic biological need. "Sleep shouldn't be a tech arms race," says Dr. Helen Parrish, a sleep neurologist. "You don't need a $4,000 mattress with Bluetooth; you need to turn off your phone."

Today, the company's slogan— "We Live to Help You Sleep" —is no longer just a tagline. It is a mission statement for the exhausted masses. In the end, Slumberland Inc. isn’t selling springs and foam. It’s selling the only thing we can’t buy more of: a good night. slumberland inc

Slumberland Inc. has also become a marketing powerhouse. Their viral campaign, "The Third Place is the First Place," argued that your bed is more important than your office or your living room. They sponsored sleep retreats in Minnesota’s Northwoods, where CEOs pay $5,000 to learn how to nap. Critics argue that Slumberland has commodified a basic