As he wrote in his year-end note: “You don’t grow a partnership through inboxes. You grow it through parking receipts and handshakes. Schedule the giro. Take the drive.”
Marco was frustrated. As the Sales Director for TecnoPack Italia , a mid-sized manufacturer of industrial packaging, he had dashboards full of KPIs: call volume, email open rates, quote-to-close ratios. Yet, something was wrong. Customer churn was creeping up by 8% year over year. “We’re talking at them, not with them,” he admitted in a Monday morning meeting. programma giro visite clienti
Marco raised an eyebrow. “We have Zoom. We have CRM. Why drive three hours to shake a hand?” As he wrote in his year-end note: “You