Principles Of Marketing By Philip Kotler Ppt !new! -

Image: A scale. One side has “Benefits.” The other side has “Costs.” Text: Customer Perceived Value = Benefits – Costs.

Image: A beautiful, empty French bakery with a dusty “Closed” sign. Text: Principles of Marketing by Philip Kotler. Subtitle: How to win customers, not just make sales. principles of marketing by philip kotler ppt

Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s . Image: A scale