O Paradoxo — Da Escolha Upd

| | Satisficer | | :--- | :--- | | Seeks the absolute best possible option. | Seeks a option that meets a clear, acceptable threshold (“good enough”). | | Exhaustively compares all alternatives. | Stops searching once a satisfactory option is found. | | More likely to experience regret, depression, and post-decision dissatisfaction. | More likely to be content and have higher overall well-being. |