Here’s a useful, concise write-up on , focusing on its key features, use cases, and practical considerations for researchers. NVivo 10: A Practical Write-Up for Qualitative Researchers NVivo 10 (released by QSR International) is a powerful qualitative data analysis (QDA) software designed to help researchers organize, analyze, and find insights in unstructured or semi-structured data — such as interviews, surveys, focus groups, social media, audio, video, and PDFs.