Naari Magazine Telegram -

In 2015, Naari launched its first website, a static repository of past articles and a modest blog that attracted 30,000 monthly visitors. The editorial board, however, quickly realized that a website alone could not replicate the immediacy and intimacy of the letters column that had defined the magazine’s voice. “WhatsApp was our first instinct,” recalls Ananya Mehra , Naari’s Head of Digital Strategy. “But its broadcast limitations and lack of analytics made it unsuitable for a brand that needed to segment audiences, host polls, and, most importantly, keep a permanent archive of content.”

| Pillar | Typical Formats | Frequency | |--------|----------------|-----------| | | Short narratives, mini‑documentary clips (1‑2 min), voice notes from contributors. | 3‑4 times/week | | Practical Advice | Infographics, “how‑to” PDFs (e.g., financial planning, menstrual hygiene), quick video demos. | 2‑3 times/week | | Community Engagement | Polls, quizzes, Q&A sessions with experts, user‑generated content prompts. | Daily | | Announcements & Events | Webinar invites, contest alerts, behind‑the‑scenes looks at upcoming print issues. | As needed | naari magazine telegram

A typical day on the channel might look like this: In 2015, Naari launched its first website, a

By Priyanka S. Rao When Naïve, bold, and unapologetically feminine words first leapt onto the glossy covers of Naari in 1998, the magazine was already staking a claim as a cultural catalyst. Its tagline— “Celebrating the Everyday Heroine” —summed up a mission that went beyond fashion spreads and lifestyle columns: to give Indian women a platform to see themselves reflected, to discuss taboo subjects, and to challenge the social scripts that still bind them. “But its broadcast limitations and lack of analytics