Core Premise The Concise Townscape is not merely a design manual; it is a way of seeing. Cullen argues that a town’s visual and emotional impact is as important as its functional layout. He shifts focus from abstract plans to serial vision – the experience of a place as a sequence of views, surprises, and contrasts as a person moves through it. “Townscape is the art of giving visual coherence and organization to the jumble of buildings, streets and spaces that make up the urban environment.” The Three Pillars of Townscape Cullen structures his theory around three interrelated concepts: