Dave stood at the front, projecting his phone onto a large screen.
Dave leaned forward. "What if we build a book that changes?" eltbooks japan
Six months later, at the winter ELT conference in Yokohama, the ELTBooks Japan booth was packed. Dave stood at the front, projecting his phone
As the teachers shuffled past, Dave noticed a problem. The new flagship textbook, Speak Now: Business Pro , was a beautiful book. Glossy cover. QR codes for YouTube videos. But no one was picking it up. As the teachers shuffled past, Dave noticed a problem
A professor raised his hand. "What about cheating? The students will use ChatGPT to do the homework."
Kenji looked tired. "The teachers don't want real. The teachers want safe. They want a book where every answer is predictable so they don't lose face in front of the class."
"Look," Dave said to a room of skeptical 50-year-old tenured professors. "You are tired of the photocopier. You are tired of the CD-ROM that doesn't work on Macs. With Flex , you choose the topic. The AI builds the worksheet. You control the difficulty."