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Another exercise: “List your top 3 ‘time multipliers’ (activities that create long-term leverage) and your top 3 ‘time sinks’ (reactive tasks).” Maya admits she spends 4 hours daily on customer service emails (sink) and zero hours on creating automated funnels (multiplier). The Virtual Coach prompts: “What’s one small change to shift 30 minutes tomorrow?” She decides to batch emails and hire a VA.

Skeptical but desperate, Maya buys the program. It’s not a live coach. Instead, it’s a structured 90-day audio course with worksheets and “virtual coaching sessions”—pre-recorded prompts where Eben asks tough questions, pauses for her to answer, then continues. How She Uses It Day 1: The Virtual Coach asks: “What’s the one bottleneck in your business that, if removed, would make everything else easier or unnecessary?” Maya pauses the audio. Thinks. Realizes: “I have no clear daily priority system.” She writes it down. eben pagan virtual coach

A module on “decision fatigue.” The coach says: “Create a ‘rule system’ for your most common choices.” Maya makes a simple rule: “If a task takes <2 minutes and isn’t strategic, do it immediately or delete. If >2 minutes, schedule it or delegate.” She prints it and tapes it to her monitor. Another exercise: “List your top 3 ‘time multipliers’