While the German branding was removed from Russian storefronts, the supply chain never truly died. Because Goodbaby is not subject to EU sanctions in the same way a pure German company is, the products keep flowing through intermediaries. Officially, Cybex says they have "ceased operations." Unofficially, Russian logistics firms have gotten very good at routing strollers through Tbilisi and Yerevan. If you are a parent in Russia looking for a Cybex today, here is the hard truth:
This policy allows Russian companies to import genuine branded products without the permission of the trademark holder. Essentially, a retailer in Moscow can buy a Cybex stroller from a distributor in Dubai or Kazakhstan and sell it in Russia legally.
Platforms like Ozon , Berito , and Detsky Mir competed fiercely for Cybex inventory. Russian parents loved the stroller (often called the "Mercedes of strollers") and the Cloud Z car seat. For wealthy Russians, a Cybex wasn't just a purchase; it was a lifestyle signal. The Sudden Pullout (March 2022) Following the invasion of Ukraine, the parent company Goodbaby International Holdings (a Chinese-owned group that also owns Evenflo) faced immense pressure. In March 2022, Cybex announced it would suspend all deliveries to Russia and shut down its retail operations. cybex russia
If you are a parent in Moscow or a luxury baby goods retailer in St. Petersburg, you know the name Cybex . For years, the German brand was the ultimate status symbol for Russian parents—the titanium stroller, the car seat with the linear side-impact protection, the sleek Gold and Platinum collections.
But when global brands fled Russia in 2022, Cybex promised to leave, too. Or did it? While the German branding was removed from Russian
The Russian baby industry has exploded since the exodus. Brands like Lorelli (EU production, but still shipping) and local Russian manufacturers are filling the gap. The risk of buying a "grey market" Cybex is high—no warranty, no support, and expensive repairs.
For Russian distributors, this was a nightmare. Inventory dried up overnight. Spare parts became unobtainable. If you broke a wheel on your Gazelle S , you were essentially driving a $1,500 paperweight. Here is where the story gets legally interesting. In response to the exodus of Western brands, the Russian government legalized Parallel Imports in May 2022. If you are a parent in Russia looking
For the luxury German brand that once prided itself on "safety first," the Russian market has become a wild west of resellers and no returns.