"People" are not a resource to manage; they are the organization's central nervous system. If your social media is full of 'family' language but your Monday morning staff meetings are full of fear, you have a communication crisis—not a funding crisis.
The ebook highlights a painful gap in the sector: We preach transparency to the world, but practice gossip and silos internally. "People" are not a resource to manage; they
If you are looking for an (e.g., for LinkedIn, a class discussion, or a blog) based on that ebook, here are three different angles you could take, from strategic to personal. Option 1: The "Human First" Approach (Best for LinkedIn/Professionals) Headline: Stop treating your nonprofit like a corporation. Start treating it like a community. If you are looking for an (e
Internal communication matters more than the annual gala. When your staff feels heard and your volunteers understand why the data entry matters, retention skyrockets. Don't ask, "How do we look to donors?" Ask, "How do we feel to our team?" Internal communication matters more than the annual gala
This is a great topic. Communication in Nonprofit Organizations: People and Practice (likely referring to the work by Durán & Bortree, or similar academic texts) dives deep into the unique intersection of mission-driven work and human connection.
After reading Communication in Nonprofit Organizations: People and Practice , one thing stands out: Nonprofits fail when they borrow corporate playbooks. The book argues that "people" (volunteers, beneficiaries, staff) are not just audiences—they are the message.