GDPR consents, double opt-in, customer insights dashboards. Malin realized functional consulting wasn’t about buttons—it was about bridging business goals with system behavior.
Malin grinned. No code. Just logic and empathy. GDPR consents, double opt-in, customer insights dashboards
She created dynamic segments: “Active last 30 days,” “Cart abandoners,” “VIP cookbook buyers.” She learned to use marketing forms, email templates, and event management modules—always asking, What does the marketer actually need? No code
By year’s end, Malin Martnes wasn’t just certified—she was known for turning messy marketing data into clear, human journeys. And that, she often said, was the only PDF worth following. If you meant a real existing document, let me know—I can help summarize known topics from Dynamics 365 Marketing functional consulting or point you to official Microsoft learning paths. By year’s end, Malin Martnes wasn’t just certified—she
Malin imagined a shopper named Elena. Elena browsed cookbooks but didn’t buy. In Dynamics, Malin built a journey trigger: Abandoned browse → send recipe ebook after 2 hours → score lead +10 . She tested it live. Elena downloaded the ebook. Then registered for a webinar. Then bought.
Her first task: figure out why customer emails landed in spam, event registrations were duplicated, and no one could track lead scores.
Malin Martnes had never planned to become a functional consultant. She’d studied literature and spent three years managing a small bookstore’s social media. But when the bookstore was acquired by a retail chain using Microsoft Dynamics 365, she was thrown into the deep end.