Date: April 14, 2026 Prepared for: Board of Directors, BanglaPlex Prepared by: Strategic Research Unit Version: 1.0 (Confidential) 1. Executive Summary BanglaPlex has emerged as a leading Over-The-Top (OTT) platform dedicated to Bengali-language entertainment. In the fiscal year 2025-26, the platform achieved a 42% year-over-year growth in active subscribers, driven by original content, regional partnerships, and an aggressive mobile-first strategy. Despite stiff competition from global giants (Netflix, Prime Video) and regional players (Hoichoi, Zee5), BanglaPlex has carved a niche by focusing on premium Bengali originals , theatrical day-and-date releases , and a freemium ad-supported tier . 2. Company Overview | Aspect | Details | |--------|---------| | Name | BanglaPlex | | Headquarters | Dhaka, Bangladesh (with satellite office in Kolkata, India) | | Launch Date | March 2022 | | Core Business | Streaming of Bengali films, original web series, music, and live events | | Ownership | Privately held (backed by regional media conglomerates and venture capital) |