Amazon uses entertainment as a loss leader to fuel Prime subscriptions and retail loyalty. Their $250 million Citadel franchise may have underperformed critically, but Fallout (based on the video game) was a massive hit. Their acquisition of MGM gave them the Rocky/Creed and James Bond franchises.
From the backlot of Burbank to a green-screen stage in Seoul, the business of making us feel something—fear, laughter, tears, wonder—remains the most popular entertainment of all. Sources: Industry reports, Variety, The Hollywood Reporter, studio earnings calls (2023–2024). bangbros free com
No studio has had a more tumultuous recent history. Under CEO David Zaslav, Warner Bros. has been defined by controversial shelving of completed films ( Batgirl ) and a ruthless focus on profitability. Yet, 2023’s Barbie became a cultural phenomenon and the highest-grossing film of the year, while HBO (under Warner’s umbrella) continues to produce appointment television. Amazon uses entertainment as a loss leader to