Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 |

| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. |

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88).

Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 End of Report

Prepared — 13 April 2026 1. Executive Summary The “Backroom” casting drive was launched on VKontakte (VK) to recruit talent for the upcoming indie horror‑thriller series “Backroom” (working title). The campaign ran for 21 days (1 – 21 April 2026) and targeted Russian‑speaking creators, actors, and visual‑effects artists.

All KPIs were met or exceeded. | Component | Description | Timing | VK Tools Used | |-----------|-------------|--------|---------------| | Teaser Post | 30‑second teaser video + brief role synopsis. | Day 1 | Sponsored Post (Boost), Targeted by interests (horror, indie film). | | Cast Call Carousel | 5‑slide carousel showing key characters, location mock‑ups, and required skill‑sets. | Days 2‑5 | Carousel Ads, “Swipe Up” link to application form (Google Forms). | | Live Q&A | 1‑hour livestream with director & casting director answering questions. | Day 9 | VK Live (broadcast to 150 k viewers). | | Behind‑the‑Scenes (BTS) Clips | Short clips of set design, VFX mock‑ups to attract visual‑effects artists. | Days 10‑14 | Stories + Sponsored Story Ads. | | Reminder Posts | Countdown graphics (“3 days left!”). | Days 17‑20 | Boosted Posts. | | Closing Post | Thank‑you graphic + next‑steps timeline. | Day 21 | Organic Post (no boost). | 4. Audience Insights | Segment | Size | Key Interests | Engagement Highlights | |---------|------|---------------|-----------------------| | Horror Fans | 1.1 M | “Backrooms,” “Creepypasta,” “Survival horror” games | Avg. 4.2 % interaction; frequently asked about storyline. | | Amateur Actors | 820 k | “Theater,” “Film school,” “Acting workshops” | Highest comment volume (≈ 1.6 k). | | VFX/CG Artists | 380 k | “Blender,” “Unreal Engine,” “3D modeling” | Shared portfolio links; 12 % of applications were VFX‑focused. | | Cosplayers & Role‑players | 250 k | “Cosplay,” “LARP,” “Costume design” | Generated many user‑generated images of “Backroom” concepts. |

Backroom Casting Vk Fixed File

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88). Overall, the VK casting campaign delivered , confirming

Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 End of Report | | Engagement Rate | 3