As I pack up my recorder, Allison Mutha does one last thing. She pulls a tarot card from a gilded deck. The Four of Swords . Rest. Retreat. The grave.
She glances at it. “See? Even my boundaries have boundaries.” allison mutha magazine article
“I realized that vulnerability is just strategy with better lighting,” she admits, then catches herself. “Wait, don’t print that. Print that I said ‘vulnerability is the ultimate armor.’ That sounds better.” As I pack up my recorder, Allison Mutha does one last thing
When I ask her about the tension between her message of minimalism and her maximalist business model, she doesn’t flinch. As I pack up my recorder